Aura Labs Announces the Launch of the Aura Ambient Floor Lamp: Expanding the Smart Lighting Experience for Every Room

FOR IMMEDIATE RELEASE
Aura Labs Announces the Launch of the Aura Ambient Floor Lamp: Expanding the Smart Lighting Experience for Every Room

SEATTLE, WA - November 2nd, 2025 - Aura Labs, the Seattle-based smart home startup , today announced its second product: the Aura Ambient Floor Lamp, a minimalist multi-color floor lamp designed to elevate everyday spaces with customizable ambient light. With up to 1000 lumens, vibrant RGBICW color, dedicated white LEDs, high CRI rating (90+), and app and voice-controlled effects, the Aura Ambient Floor Lamp is designed to stand out as a centerpiece on its own. But its real magic is unleashed when used alongside the Aura TV Backlight. Using a function called AuraSync, the Aura lights come together to create a room filling experience by extending colors and mood beyond your TV screen for movie nights, gaming sessions, and everyday vibes.

The Aura Ambient Floor Lamp combines a sleek modern look, made out of a black brushed metal aluminum and a stable weighted base with high-fidelity lighting performance. Users can easily manage modes, scenes and settings with the Aura Labs app or hands-free via voice assistants. The floor lamp comes loaded with 45 scenes, 4 modes and 6 music sync styles, and individualized segment control that includes turning off segments of the floor lamp to use as a true night light and letting it flow seamlessly from a cozy reading nook to a vibrant party backdrop. With device grouping in the app, it's simple to sync multiple Aura lights to create a synced vibe across any room.

A focus of Aura Labs is creating a strong ecosystem of products that work better together, and make the whole greater than the sum of its parts. The Aura TV Backlight is known for it's screen-matching technology and color-sync accuracy thanks to its high resolution CMOS sensor. Using AuraSync, the Aura Floor Lamp with the Aura TV Backlight unlocks a full surround lighting, immersion effect. Together, the floor lamp and TV backlight create a colorful screen-synced environment powered by Aura's user-friendly app, so your space becomes part of the story. For media lovers and gamers, pairing the floor lamp with the TV backlight creates a captivating whole-room experience. The experience truly brings your TV and entertainment center to life

"With the launch of the Aura TV backlight, we set out to engage with customers' by enhancing their entertainment centers with ambient lighting," said Josias, CEO of Aura Labs. "Now, with the Aura Ambient Floor Lamp, we're extending that ambient aura into the rest of the room. Our goal is to create a powerful yet intuitive lighting eco-system, and these are the building blocks that enable us to understand our customers better to fulfill this mission.

Aura Labs is dedicated to making smart home technology accessible, intuitive and easy to use.. Their products blend advanced lighting, localized, and cloud-base technology with a focus on ease of use to elevate everyday spaces. The team is building the next generation of smart home surround lighting systems, paving the way for a new era in smart home technology. Let your aura shine with Aura Labs. Discover all of Aura's offerings at www.auralabs.ai.

Key product highlights
  • Aura Ambient Floor Lamp 
    • Vibrant RGBICW ambient lighting with dedicated whites and smooth transitions
    • App and voice control for colors, brightness, and scene effects
    • Music sync, preset and custom scenes, and easy grouping with other Aura lights
    • Modern, minimalist 53-inch design with a stable weighted base; freestanding and renter-friendly 
  • Even better together: Floor Lamp + Aura TV Backlight
    • Camera-based, real-time screen sync extends on-screen color into the room
    • High color accuracy for TVs (55"-65" and 75"-85"), with intuitive phone app and voice control
    • Cohesive, room-wide ambiance for movies, gaming, and everyday living
    • AuraSync coming soon for total dynamic immersion between 1 TV backlight and up to 2 floor lamps
Media contact
Company Name: Aura Labs
Contact Person: Cindy
Email: goodvibes@auralabs.ai
Country: United States
Website: https://www.auralabs.ai/

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